Success Story

Athena Health achieves 100% autonomy for the business team and integrates KPIs in real-time

With more than 3.5 million services per year, Athena Health needed to scale its digital presence and improve performance analysis. With LumisXP, it created over 15 portals with total marketing autonomy, centralized management, and began monitoring the user journey and business KPIs in real-time.

Context

Athena Saúde is one of the largest medical group companies in Brazil, with over 3.5 million services per year, and chose LumisXP to manage its digital channels. The ideal solution to ensure stability, agility, and scalability in its digital operations.

Challenges

Difficulty in centralizing the management of various hospital and health insurance operator portals.
Low autonomy of the business team to create and manage digital campaigns.
Lack of integration between digital channels and data analysis tools (Analytics).
Need to monitor KPIs and user journeys in real time.

Solutions

Implementation of over 15 SaaS portals managed by Lumis, ensuring high availability and scalability.
Content management and creation of campaign landing pages with full autonomy by the marketing and business team.
Integration of digital channels with Analytics tools, enabling the monitoring of user journeys.
Real-time monitoring of business KPIs, allowing for quick adjustments and optimizing digital performance.

Results

Athena Saúde achieved 100% autonomy for the business and marketing team by centralizing the management of over 15 portals on the LumisXP platform. With the integration of KPIs and analytics tools, the company began to monitor the entire user journey in real time, making faster decisions and optimizing digital performance with scalability and stability.

centralized on the platform

autonomy for business

integrated cross-platform