Success Case

Petrobras Health reduces update time by 25% and increases engagement by 40%

To unify and personalize the beneficiaries' experience, Petrobras Health adopted LumisXP and implemented an integrated omnichannel journey. The result: optimized real-time content management, more agility in offering digital services, and a leap in user retention and engagement.

Context

Petrobras Health is one of the largest health plan operators and serves the employees of Petrobras, Transpetro, Termobahia, PBIO, and TBG. LumisXP was the solution chosen to support operations in digital channels, ensuring greater efficiency, security, and autonomy for operators.

Challenges

Lack of integration and centralization of digital channels.
Low level of personalization in interaction with beneficiaries.
Difficulty in managing and updating content in real-time.
Complexity in implementing new digital services.

Solutions

Unification of portals on a single platform.
Implementation of an omnichannel experience for beneficiaries (web, app, telemedicine).
System of intelligent and personalized data analysis for greater engagement.
Scalable platform to support new services and high access volume.

Results

Petrobras Health reduced the time required for content updating by 25% and increased beneficiary engagement in digital channels by 40%. With the unification of portals and the provision of an omnichannel experience, the operator achieved a significant improvement in user retention, offering faster, more personalized, and integrated digital services.

beneficiary engagement

reduction in time for content updating

significant improvement in retention KPI