Case of Success
SulAmérica increases by 30% the conversion and supports 100 million pageviews/month with stability
SulAmérica trusted LumisXP to scale its digital transformation with security, strategic insights, and marketing autonomy. The platform enabled the implementation of interactive channels with customers, brokers, and suppliers, resulting in a robust operation with over 100 integrations and seamless digital performance.
Context
SulAmérica, one of the largest Brazilian business conglomerates, trusted LumisXP to explore new possibilities with more updated, interactive, and agile digital channels. Maintaining the company standard and giving autonomy to marketing teams.
Challenges
- Induce digital transformation in the processes of hundreds of clients and partners.
- Extract insights about the user journey and experience through the portal.
- Maintain a robust and secure infrastructure in digital channels.
- Ensure stability even with a high number of accesses.
Solutions
- Development of interaction channels with customers, brokers, and suppliers.
- Continuous improvement of the user experience with insights obtained from LumisXP.
- Implementation of a large-scale environment running on AWS cloud.
- Scalable solution capable of supporting over 100 million pageviews per month.
Results
Using LumisXP, SulAmérica increased its digital conversion rate by 30%, operating with stability even with more than 100 million monthly pageviews. With over 100 integrations carried out, the company structured a secure, scalable platform focused on user experience, strengthening its digital transformation with strategic insights and operational autonomy.
100mi
monthly pageviews
+30%
conversion rate
+100
integrations
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